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dpi Color Graphics owner Steve Burton and his wife, Robin, provide the local community with clean digital prints for any occasion. Photo by Katy Mena
Steve Burton, owner of dpi Color Graphics, has managed to plant and grow a business during what has been a rocky professional year for many Americans. This fall he celebrates one year of entrepreneurial accomplishment thanks to his eye for detail and ear for what his clients truly want.
“If the customer likes it, I love it,” said Burton, citing the secret to his success. “That’s the way we’ve been able to grow — understand your customers’ needs and deliver a quality product.”
Possessing 28 years of experience in the printing business, Burton said he has polished his skills producing crisp images while working for a company that closed in the wake of economic turmoil. Turning his job loss into an opportunity for evolution, Burton established his own digital printing company, dpi, in November of 2008.
“The digital printing market is one of the few growths in the printing industry,” said Burton, who has a history of working mostly with film, negatives and printing plates but said he has quickly become learned in the digital sector of the business. “I have a very good understanding of what I’m doing.”
Burton developed his digital printing expertise when he purchased a Konica Minolta bizhub PRO C500 with the money from his severance package. He spent one month running tests on the hi-tech machine that enables him to produce crisp images quickly and inexpensively for both businesses and individuals to place on everything from business cards to party invitations.
dpi Color Graphics is at 2701 Kanasita Drive in Hixson. For more information call Steve Burton at 305-0101 or visit the dpi Color Graphics Web site.
“What a printer actually is doing is giving a variety of different businesses and people an image,” said Burton.
Burton, who runs dpi with the help of nephew Greg Burton and the part-time assistance of wife, Robin, said he hopes to grow his business as it moves into its second year by buying more equipment and expanding his staff — but not too much.
“(Customers) will deal with a more quality staff,” said Burton, ever committed to hands-on customer service. “I treat everything as if it’s the most important job I’ve ever worked on.”
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